AVOCADOS FROM MEXICO /
EATERY
Restaurant Design
In partnership with SRG's in-house creative team, we crafted a vibrant and contemporary avocado-centered culinary experience for Avocados From Mexico. The result was a culturally sensitive and progressive space that celebrates everything avocado while also offering guests the warmth and hospitality that is Mexico. Avo Eatery has emerged as the latest addition to the Trinity Groves restaurant concept incubator program in Dallas, TX.
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AGENCY / Sterling-Rice Group
TEAM / Lance Reed, Virginia Green, Chelsea Carron +
CLIENT / Avocados From Mexico
SCOPE / Design + Model + Render
PEPSICO /
ROUT TO SUPER BOWL 57
Experiential Design
Under the expert direction of Alina Rodal, and support of the amazing internal team at PepsiCo, we teamed up to tackle this 5000 sqft NFL Experience. Our goal was to seamlessly integrate seven unique PepsiCo brand experiences into a Route 66-themed road trip for Super Bowl LVII in Arizona. The roadside attractions drove the theme with a retro Doritos Arcade, charming Frito-Lay General Store, Tostitos Airstream Diner, classic Lay’s Ice Cream Truck, fiery Flamin’ Hot Gas Station, 60s era Cheetos Motel complete with a dive pool, a lively main stage for showcasing talent, and of course, the world’s largest Pop Corner! Each activation invited guests into a playful PepsiCo universe, blending the thrill of football with a touch of nostalgic Americana.
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CLIENT / PepsiCo
CD / Alina Rodal (+ PepsiCo internal team)
SCOPE / Concept + Design + Model + Render
LENNAR /
BEAU COAST SALES CENTER
Environmental Design
In collaboration with the talented team at Bright+Co, we designed an inviting and immersive sales center experience for Lennar's latest residential community, Beau Coast. Located in the oceanside town of Beaufort, North Carolina, Lennar chose to repurpose the charming 2,500 sqft Taylor's Creek Grocery, a cherished fixture in Beaufort's historic district. Our challenge was to design a sales environment that resonated with the community's laid-back ambiance, allowing potential buyers to explore at their leisure without pressure. To achieve this, we blended the hues and materials of a coastal palette with the simple lines and textures of an industrial aesthetic, culminating in a space that's both welcoming and optimally designed for sales.
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AGENCY / Bright+Co
CLIENT / Lennar Homes
SCOPE / Concept + Design + Model + Render
CHICK-FIL-A /
COLLEGE FOOTBALL ACTIVATION
Experiential Marketing
This winning RFP envisioned how a Chick-fil-A store might come to life as a college football stadium. Activated at two semi-final games and one championship final, the experience offered a variety of engaging features, including six digital sign-up stations, two immersive sound experience spirit tunnels, two head-to-head trivia displays, live game screens, a hall of fame memorabilia showcase, a merch statin, a high-energy cheer booth, and, of course, a delectable Chick-fil-A sampling area.
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AGENCY / Ignition Inc
CLIENT / Chick-fil-A
SCOPE / Design + Model + Render
UNDER ARMOUR /
NFL EXPERIENCE
Experiential + Exhibit Design
Each year, the NFL hosts an exclusive gathering of its leading sponsors known as NFLX. In collaboration with Ignition and Under Armour, we conceived a uniquely UA experience by exploring the remarkable technology that goes into creating their high-performance products. Exhibits included live NFL talent enduring extreme temperatures to showcase the exceptional performance of UA’s Heat/ColdGear, as well as an interactive 360-degree view of an exploded UA cleat, allowing guests to explore the technology behind its gear. Not only were guests invited to test Under Armour products, but they also had the opportunity to test themselves in a UA-branded combine experience that closely rivaled the NFL combine.
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AGENCY / Ignition Inc
CLIENT / Under Armour
SCOPE / Design + Model + Render
LEGGS /
POP-UP EXPERIENCE
Experiential Branding
In this quick concept study for Leggs, we explored a series of provocative pop-up experiences designed to infuse vibrancy into the brand on the bustling streets of New York City. These limited-release events aimed to draw attention not only to the brand but also to the legs that wore them, creating a highly talkable moment within a very walkable city.
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AGENCY / EP+Co
CLIENT / Leggs
SCOPE / Concept + Design + Model
ILLUSTRATOR / Chad Patterson
COCA-COLA /
EXPO MILANO
Pavilion Design
In close partnership with Ignition and the internal team at Coca-Cola, we explored countless concepts for Coca-Cola's US pavilion entry at Expo Milano's 2015 World's Fair. Through hand sketching and quick 3D iterations, we finally arrived at the distinctive form factor you see below—celebrating the iconic bottle's negative space, which radiates outward to create a dramatic silhouette against the Milano skyline.
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AGENCY / Ignition Inc
CLIENT / Coca-Cola
SCOPE / Concept + Design + Model + Render
KEURIG KOLD /
INVESTORS CONFERENCE
Product Launch
In the quest to introduce Keurig Kold's groundbreaking product line to their esteemed VP's and investors, an unconventional vision emerged—a towering twenty-foot iceberg bar! This bold concept not only captured the audience's attention but also symbolized Keurig Kold's commitment to delivering unparalleled experiences, much like the full flavors found in their tiny cups. The cool unveiling left an indelible mark on all attendees, embodying innovation and creativity, inviting all to embark on a tasting journey where the extraordinary becomes the everyday.
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AGENCY / Ignition Inc
CLIENT / Coca-Cola
SCOPE / Concept + Design + Model + Render
VERIZON /
BE GO DO CONCEPT
Retail Design System
Our innovative retail design system, an integral component of our broader vision for Verizon 2.0 stores, implements a modular design that empowers each component to function independently or seamlessly integrate into a larger, cohesive ecosystem. This forward-thinking approach enhances the flexibility, scalability, and adaptability for Verizons retail solutions, delivering unparalleled value to both customers and the business.
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AGENCY / EP+Co
CLIENT / Verizon
SCOPE / Concept + Design + Model
GREENVILLE HUMANE /
ADOPTION CENTER
Retail Branding + Design
When the Greenville Humane Society needed a new home, they asked EP+Co to direct the brand integration so it would carry through into the architecture. Although GHS has been a pro bono client for years, this is the first time our Experiential Branding team had the opportunity to work with them, and we had a blast! On behalf of GHS, we worked closely with MPS Architects to design and develop the reception areas, retail wall, fixtures, wayfinding, and super-graphics for all the interior/exterior public spaces. This project will always hold a special place in my heart as I adopted my girl Sadie from a neighboring humane society.
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AGENCY / EP+Co
CLIENT / Greenville Humane Society
TEAM / MPS Architecture, Dailey Associates
SCOPE / Design + Model + Render
VERIZON /
PENGUINS STUDIO
Experiential Design
This was our third year updating the Penguins Studio at the Consol Energy Center, so we truly wanted to showcase the dynamic relationship between Verizon and the NHL. We conceived the idea of a dynamic banner that shot out of #18, James Neal's hockey stick to visualize the immense energy and incredible speed of hockey, reflecting Verizon's network speeds. Guests were enticed to explore a series of interactive stations where they could immerse themselves in all things Penguins and register for a chance to win a meet-and-greet with a Penguins player, creating the ultimate fan experience.
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AGENCY / EP+Co
CLIENT / Verizon
SCOPE / Concept + Design + Model
SAINT ANDREW'S /
HISTORIC HYDE PARK
Architectural Planning + Design
Saint Andrew's at Historic Hyde Park was a concept for a 340-acre mixed-use development proposed for Upstate New York in the heart of wine country. Located directly across from the Culinary Institute of America, the world’s premier culinary college, we were tasked with the challenge of creating a world-class hotel, destination retail, and an unparalleled dining experience for the Market Square. With ongoing seasonal events and entertainment, Thursday night tastings, cooking demonstrations, and live music, Saint Andrew’s promised to be a signature destination.
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AGENCY / Looney Ricks Kiss
CLIENT / Private Developer
TEAM / Jeremy Kay, Dave Bach, Mac Bernhardt
SCOPE / Concept + Design + Model
ILLUSTRATOR / Jeremy Kay
SHERIDAN RIDGE /
PRIVATE RESERVE
Real Estate Development + Design
Nestled in the rolling hills of the majestic Blue Ridge Mountains, Sheridan Ridge is a luxurious 1,400-acre second-home community for the NASCAR elite and enthusiasts. This private reserve in Southwest Virginia features five architecturally distinct neighborhoods, each harmoniously blending with the surrounding landscape. At the heart of Sheridan Ridge is a vibrant central village, complete with fine dining, upscale shopping, an amphitheater, and a boutique whisky distillery, complete with an oval track. Central to the community's spirit is the interactive NASCAR museum, offering residents an immersive drive through the sport's rich history and a peek into its future.
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AGENCY / Looney Ricks Kiss
CLIENT / Private Developer
TEAM / Jeremy Kay, Dave Bach, Mac Bernhardt
SCOPE / Concept + Design + Model
ILLUSTRATOR / Jeremy Kay
