Retail Design | Beau Coast Sales Center for Lennar Homes | Alden Creative


Working in partnership with the talented team at Bright + Co, we designed an engaging sales center experience for Lennar's newest coastal community, Beau Coast, in charming Beaufort, North Carolina. Lennar chose to repurpose Taylor's Creek Grocery, a 2,500sqft shop nestled in the heart of Beaufort's historic district. They were looking to achieve a sales space that not only reflected the laid back lifestyle of the community, but one that also provided a relaxed yet efficient sales approach where potential buyers could explore freely without pressure to buy. To achieve this, we blended the materials and colours of a laid back coastal style with the simple lines and textures of an industrial aesthetic, providing a warm and functional space on top of a well-functioning sales platform.

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Retail Design | Beau Coast Sales Center for Lennar Homes | Alden Creative


Working in partnership with the talented team at Bright + Co, we designed an engaging sales center experience for Lennar's newest coastal community, Beau Coast, in charming Beaufort, North Carolina. Lennar chose to repurpose Taylor's Creek Grocery, a 2,500sqft shop nestled in the heart of Beaufort's historic district. They were looking to achieve a sales space that not only reflected the laid back lifestyle of the community, but one that also provided a relaxed yet efficient sales approach where potential buyers could explore freely without pressure to buy. To achieve this, we blended the materials and colours of a laid back coastal style with the simple lines and textures of an industrial aesthetic, providing a warm and functional space on top of a well-functioning sales platform.



 

LENNAR /
BEAU COAST SALES CENTER

Retail Design

Working in partnership with the talented team at Bright + Co, we designed an engaging sales center experience for Lennar's newest coastal community, Beau Coast, in charming Beaufort, North Carolina. Lennar chose to repurpose Taylor's Creek Grocery, a 2,500sqft shop nestled in the heart of Beaufort's historic district. They were looking to achieve a sales space that not only reflected the laid back lifestyle of the community, but one that also provided a relaxed yet efficient sales approach where potential buyers could explore freely without pressure to buy. To achieve this, we blended the materials and colours of a laid back coastal style with the simple lines and textures of an industrial aesthetic, providing a warm and functional space on top of a well-functioning sales platform.

AGENCY / Bright + Co
CLIENT / Lennar Homes

 

Experiential Design | Chick-fil-A College Football Activation | Alden Creative


This was a winning RFP for a Chick-fil-A pop-up that envisioned what the store brand would look like as a College Football Stadium. It was activated at two semi-final games and one final championship game. The experience included sign-up, spirit tunnel, trivia/display, game screens, hall of fame memorabelia, cheer booth, and a Chick-fil-A sampeling area.

Experiential Design | Chick-fil-A College Football Activation | Alden Creative


This was a winning RFP for a Chick-fil-A pop-up that envisioned what the store brand would look like as a College Football Stadium. It was activated at two semi-final games and one final championship game. The experience included sign-up, spirit tunnel, trivia/display, game screens, hall of fame memorabelia, cheer booth, and a Chick-fil-A sampeling area.


CHICK-FIL-A /
COLLEGE FOOTBALL ACTIVATION

Experiential Design

This was a winning RFP for a Chick-fil-A pop-up that envisioned what the store brand would look like as a College Football Stadium. It was activated at two semi-final games and one final championship game. The experience included sign-up, spirit tunnel, trivia/display, game screens, hall of fame memorabelia, cheer booth, and a Chick-fil-A sampeling area.

AGENCY / Ignition Inc
CLIENT / Chick-fil-A

 

Experiential Design | Under Armour NFLX Exhibit Concept | Alden Creative


Every year NFLX brings together the largest sponsors of the NFL for a collection of interactive user experiences. This was an experiential branding concept presented to Under Armour for their NFLX exhibit.

Experiential Design | Under Armour NFLX Exhibit Concept | Alden Creative


Every year NFLX brings together the largest sponsors of the NFL for a collection of interactive user experiences. This was an experiential branding concept presented to Under Armour for their NFLX exhibit.


UNDER ARMOUR /
NFLX exhibit

Experiential / Exhibit Design

Every year NFLX brings together the largest sponsors of the NFL for a collection of interactive user experiences. This was an experiential branding concept presented to Under Armour for their NFLX exhibit.

AGENCY / Ignition Inc
CLIENT / Under Armour

 

Experiential Branding | Pop-Up Shop for Leggs Brand NYC | Alden Creative


This quick concept study explored a few pop-up experiences to bring the Leggs brand to life on the streets and bring more attention to the brand through limited release events in NYC.

Experiential Branding | Pop-Up Shop for Leggs Brand NYC | Alden Creative


This quick concept study explored a few pop-up experiences to bring the Leggs brand to life on the streets and bring more attention to the brand through limited release events in NYC.


LEGGS /
POP-UP EXPERIENCE

Experiential Branding

This quick concept study explored a few pop-up experiences to bring the Leggs brand to life on the streets and bring more attention to the brand through limited release events in NYC.

AGENCY / Erwin Penland Experiential
CLIENT / Leggs
ILLUSTRATIONS / Chad Patterson

 

Pavilion Design | Coca-Cola Expo Milano 2015 Ideation | Alden Creative


Alongside Ignition, I worked closely with the Coca-Cola team to concept, strategize and design this pavilion for entry into EXPO MILANO 2015. 

Pavilion Design | Coca-Cola Expo Milano 2015 Ideation | Alden Creative


Alongside Ignition, I worked closely with the Coca-Cola team to concept, strategize and design this pavilion for entry into EXPO MILANO 2015. 


COCA-COLA /
EXPO MILANO 2015

Pavilion Design

Alongside Ignition, I worked closely with the Coca-Cola team to concept, strategize and design this pavilion for entry into EXPO MILANO 2015. 

AGENCY / Ignition Inc
CLIENT / Coca-Cola

 

Corporate Event Design | Keurig Kold Visualization for Coca-Cola | Alden Creative


Keurig needed a dramatic way to reveal their new Kold product line to their VP's and investors. "A twenty five foot iceberg should do the trick."

Corporate Event Design | Keurig Kold Visualization for Coca-Cola | Alden Creative


Keurig needed a dramatic way to reveal their new Kold product line to their VP's and investors. "A twenty five foot iceberg should do the trick."


KEURIG KOLD /
INVESTORS CONFERENCE

Event Design

Keurig needed a dramatic way to reveal their new Kold product line to their VP's and investors. "A twenty five foot iceberg should do the trick."

AGENCY / Ignition Inc
CLIENT / Coca-Cola

 

Retail System Design | BE GO DO Concept Store for Verizon | Alden Creative


This retail system concept was part of a larger retail store vision we developed for Verizon. It was designed to be modular so each part could stand on it's own or grow to form a larger eco-system.

Retail System Design | BE GO DO Concept Store for Verizon | Alden Creative


This retail system concept was part of a larger retail store vision we developed for Verizon. It was designed to be modular so each part could stand on it's own or grow to form a larger eco-system.


VERIZON /
BE GO DO concept store

Retail System Design

This retail system concept was part of a larger retail store vision we developed for Verizon. It was designed to be modular so each part could stand on it's own or grow to form a larger eco-system. 

AGENCY / Erwin Penland Experiential
CLIENT / Verizon

 

Retail Branding & Design | Greenville Humane Society | Alden Creative


When the Greenville Humane Society needed a new home, they asked EP to direct the brand integration so it would carry through into the architecture. Although GHS has been a pro bono client for years, this is the first time our Experiential Branding team had the opportunity to work with them, and we had a blast! On behalf of GHS we worked closely with MPS Architects to design & develop the reception areas, retail wall, fixtures, wayfinding and super-graphics for all the interior/exterior public spaces.

Retail Branding & Design | Greenville Humane Society | Alden Creative


When the Greenville Humane Society needed a new home, they asked EP to direct the brand integration so it would carry through into the architecture. Although GHS has been a pro bono client for years, this is the first time our Experiential Branding team had the opportunity to work with them, and we had a blast! On behalf of GHS we worked closely with MPS Architects to design & develop the reception areas, retail wall, fixtures, wayfinding and super-graphics for all the interior/exterior public spaces.


GREENVILLE HUMANE /
adoption center

Retail Branding & Design

When the Greenville Humane Society needed a new home, they asked EP to direct the brand integration so it would carry through into the architecture. Although GHS has been a pro bono client for years, this is the first time our Experiential Branding team had the opportunity to work with them, and we had a blast! On behalf of GHS we worked closely with MPS Architects to design & develop the reception areas, retail wall, fixtures, wayfinding and super-graphics for all the interior/exterior public spaces.

AGENCY / Erwin Penland Experiential
CLIENT / Greenville Humane
TEAM / MPS Architecture, Dailey Associates

 

Experiential Branding | Verizon Penguins Studio | Alden Creative


This was the third year we updated the Penguins Studio at Console Energy Center. In an effort to showcase the dynamic relationship between Verizon and the NHL we designed a continuous banner that celebrated the energy and speed of Verizon's network that fed into the hockey stick of #18 James Neal.

Experiential Branding | Verizon Penguins Studio | Alden Creative


This was the third year we updated the Penguins Studio at Console Energy Center. In an effort to showcase the dynamic relationship between Verizon and the NHL we designed a continuous banner that celebrated the energy and speed of Verizon's network that fed into the hockey stick of #18 James Neal.


VERIZON /
PENGUINS STUDIO

Experiential / Environmental Branding

This was the third year we updated the Penguins Studio at Console Energy Center. In an effort to showcase the dynamic relationship between Verizon and the NHL we designed a continuous banner that celebrated the energy and speed of Verizon's network that fed into the hockey stick of #18 James Neal.

AGENCY / Erwin Penland Experiential
CLIENT / Verizon

 

Architectural Planning & Design | St Andrew's Hyde Park NY | Alden Creative


Saint Andrew's at Historic Hyde Park was a concept for a 340-acre mixed-use development proposed for Upstate New York in the heart of wine country. Located directly across from the Culinary Institute of America, the world’s premier culinary college, we were tasked with the challenge of creating a world class hotel, destination retail, and an unparalleled dining experience for the Market Square. With ongoing seasonal events and entertainment, Thursday night tastings, cooking demonstrations, and live music, Saint Andrew’s promised to be a signature destination.

Architectural Planning & Design | St Andrew's Hyde Park NY | Alden Creative


Saint Andrew's at Historic Hyde Park was a concept for a 340-acre mixed-use development proposed for Upstate New York in the heart of wine country. Located directly across from the Culinary Institute of America, the world’s premier culinary college, we were tasked with the challenge of creating a world class hotel, destination retail, and an unparalleled dining experience for the Market Square. With ongoing seasonal events and entertainment, Thursday night tastings, cooking demonstrations, and live music, Saint Andrew’s promised to be a signature destination.


Saint ANDREW'S /
Historic hyde park

Architectural Planning & Design

Saint Andrew's at Historic Hyde Park was a concept for a 340-acre mixed-use development proposed for Upstate New York in the heart of wine country. Located directly across from the Culinary Institute of America, the world’s premier culinary college, we were tasked with the challenge of creating a world class hotel, destination retail, and an unparalleled dining experience for the Market Square. With ongoing seasonal events and entertainment, Thursday night tastings, cooking demonstrations, and live music, Saint Andrew’s promised to be a signature destination.

FIRM / Looney Ricks Kiss
TEAM / Jeremy Kay, Dave Bach, Mac Bernhardt
ILLUSTRATIONS / Jeremy Kay 

 

Real Estate Development & Design | Sheridan Ridge | Alden Creative


Sheridan Ridge, Private Reserve, is a luxury second-home community for people with a common interest in Motorsports (NASCAR). Here I’ve highlighted just a few of the amenities that we designed for this 1,400-acre site in the rolling hills of the Blue Ridge Mountains in Southwest Virginia.

Real Estate Development & Design | Sheridan Ridge | Alden Creative


Sheridan Ridge, Private Reserve, is a luxury second-home community for people with a common interest in Motorsports (NASCAR). Here I’ve highlighted just a few of the amenities that we designed for this 1,400-acre site in the rolling hills of the Blue Ridge Mountains in Southwest Virginia.


SHERIDAN RIDGE /
Private Reserve

Real Estate Development & Design

Sheridan Ridge, Private Reserve, is a luxury second-home community for people with a common interest in Motorsports (NASCAR). Here I’ve highlighted just a few of the amenities that we designed for this 1,400-acre site in the rolling hills of the Blue Ridge Mountains in Southwest Virginia.

FIRM / Looney Ricks Kiss
TEAM / Jeremy Kay, Dave Bach, Mac Bernhardt
ILLUSTRATIONS / Jeremy Kay

 

Design Things | Create Spaces | Photograph People | Alden Creative


Design Things | Discover how design can grow your brand, improve your products, and even save lives. Create Spaces | Captivate your audience, immerse their senses, and elevate your brand through experience. Photograph People | Shed light on how others perceive your brand with engaging photography that tells your story.

Design Things | Create Spaces | Photograph People | Alden Creative


Design Things | Discover how design can grow your brand, improve your products, and even save lives. Create Spaces | Captivate your audience, immerse their senses, and elevate your brand through experience. Photograph People | Shed light on how others perceive your brand with engaging photography that tells your story.

Discover how design can grow your brand, improve your products, and even save lives. 

Captivate your audience, immerse their senses, and elevate your brand through experience.

Shed light on how others perceive your brand with engaging photography that tells your story.