AMAZON ADS /
NEWFRONT 2023
Experiential Takeover
To kick off Amazon Ads’ NewFront at Lincoln Center, we designed a series of branded environments that brought its media ecosystem into physical form. Each activation reflected the personality of a key platform—Thursday Night Football, Wondery, and Twitch—through bold, interactive design moments. Guests could test their aim with a Prime Video football toss, pose inside Wondery’s sculptural soundwave portal, or step into a fully operational Twitch stream pod. The result was a dynamic, content-driven experience that gave partners and advertisers a tangible connection to Amazon’s creative potential.
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AGENCY / NVE Experience Agency
CD / Kathy Mehranian
CLIENT / Amazon Ads
SCOPE / Design + Model + Render
CÎROC /
VODKA SPRITZ POP-UP
Experiential Design
As part of CÎROC’s national launch for its new Vodka Spritz line, we designed a dynamic 360º rotating stage installation in the heart of Hudson Yards. Each quarter of the stage was thoughtfully crafted to capture the mood and personality of a different flavor, immersing guests in a series of vibrant, transportive environments. As the stage rotated, attendees journeyed through each scene—enhanced by live performances and brand ambassador interactions—creating a seamless, flavor-forward narrative. The experience was amplified by the “Spritz Movers & Co.” party truck, a mobile activation that brought the celebration to cities nationwide and extended the campaign’s reach beyond NYC.
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AGENCY / NVE Experience Agency
CD / Kathy Mehranian
CLIENT / CÎROC
SCOPE / Design + Model + Render
BUCHANAN’S /
TASTING ACTIVATION
Experiential Pop-Up
To help Buchanan’s Whisky strengthen its on-the-go brand presence, we developed a dual-footprint tasting activation that elevated their existing assets with a fresh, high-impact design. The 20x20 and 10x10 configurations flexed across markets, delivering an immersive tasting experience wrapped in lush greenery, bold textures, and signature Buchanan’s hues. A custom neon bottle silhouette and textured green wall created an iconic photo moment and visual centerpiece for social sharing. Every element was crafted to evoke the warmth, richness, and cultural flair of the Buchanan’s brand—transforming a modest footprint into a vibrant, high-impact experience.
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AGENCY / NVE Experience Agency
CD / Kathy Mehranian
CLIENT / Diageo North America
SCOPE / Design + Model + Render
ASHLEY x PANDORA /
HOME ON TOUR
Experiential Activation
For Ashley Furniture’s exclusive Home on Tour concert series presented by Pandora, we designed a series of immersive furniture vignettes that brought the brand’s signature style to life. For the Dallas event, the vignettes invited guests to experience Ashley’s signature blend of comfort and elegance through thoughtfully curated environments—outdoor living, bedroom, dining, and a living room lounge. These spaces offered a luxurious respite and served as striking backdrops for guests to capture and share their VIP experience on social media. The evening featured a high-energy performance by Pitbull, along with hands-on activations that elevated the sensory experience.
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AGENCY / NVE Experience Agency
CD / Evan Pollock
CLIENT / Ashley Furniture
SCOPE / Concept + Design + Model + Render
AVOCADOS FROM MEXICO /
EATERY
Restaurant Design
Inspired by the bold, welcoming spirit of Mexico, this concept brings together color, materiality, and modern form to create a fresh expression of Mexican culture. The space balances playful branding with a clean, contemporary palette—featuring soft green hues, natural wood finishes, and warm brass accents that evoke both freshness and familiarity. Curved architectural details and layered textures add a sense of ease and invitation, while subtle nods to Mexican design traditions keep the identity grounded and intentional. AvoEatery anchors itself within the Trinity Groves restaurant incubator in Dallas, TX as a vibrant, brand-forward dining experience that puts Avocados From Mexico at the center of the story.
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AGENCY / Sterling-Rice Group
TEAM / Lance Reed, Virginia Green, Chelsea Carron +
CLIENT / Avocados From Mexico
SCOPE / Design + Model + Render
PEPSICO /
ROUT TO SUPER BOWL 57
Experiential Activation
Bringing bold flavor to Super Bowl LVII, we set out to transform a 5,000 sq ft footprint into a Route 66-themed road trip packed with energy and nostalgia. The roadside attractions drove the theme with a retro Doritos Arcade, charming Frito-Lay General Store, Tostitos Airstream Diner, classic Lay’s Ice Cream Truck, fiery Flamin’ Hot Gas Station, 60s era Cheetos Motel complete with a dive pool, a lively main stage for showcasing talent, and of course, the world’s largest Pop Corner! Each activation invited guests into a playful PepsiCo universe, blending the thrill of football with a touch of nostalgic Americana.
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CLIENT / PepsiCo
CD / Alina Rodal (+ PepsiCo internal team)
SCOPE / Concept + Design + Model + Render
LENNAR /
BEAU COAST SALES CENTER
Environmental Design
In collaboration with the talented team at Bright+Co, we designed an inviting and immersive sales center experience for Lennar's latest residential community, Beau Coast. Located in the oceanside town of Beaufort, North Carolina, Lennar chose to repurpose the charming 2,500 sqft Taylor's Creek Grocery, a cherished fixture in Beaufort's historic district. Our challenge was to design a sales environment that resonated with the community's laid-back ambiance, allowing potential buyers to explore at their leisure without pressure. To achieve this, we blended the hues and materials of a coastal palette with the simple lines and textures of an industrial aesthetic, culminating in a space that's both welcoming and optimally designed for sales.
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AGENCY / Bright+Co
CLIENT / Lennar Homes
SCOPE / Concept + Design + Model + Render
CHICK-FIL-A /
COLLEGE FOOTBALL ACTIVATION
Experiential Pop-Up
This winning RFP envisioned how a Chick-fil-A store might come to life as a college football stadium. Activated at two semi-final games and one championship final, the experience offered a variety of engaging features, including six digital sign-up stations, two immersive sound experience spirit tunnels, two head-to-head trivia displays, live game screens, a hall of fame memorabilia showcase, a merch statin, a high-energy cheer booth, and, of course, a delectable Chick-fil-A sampling area.
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AGENCY / Ignition Inc
CLIENT / Chick-fil-A
SCOPE / Design + Model + Render
UNDER ARMOUR /
NFL EXPERIENCE
Experiential + Exhibit Design
Each year, the NFL hosts an exclusive gathering of its leading sponsors known as NFLX. In collaboration with Ignition and Under Armour, we conceived a uniquely UA experience by exploring the remarkable technology that goes into creating their high-performance products. Exhibits included live NFL talent enduring extreme temperatures to showcase the exceptional performance of UA’s Heat/ColdGear, as well as an interactive 360-degree view of an exploded UA cleat, allowing guests to explore the technology behind its gear. Not only were guests invited to test Under Armour products, but they also had the opportunity to test themselves in a UA-branded combine experience that closely rivaled the NFL combine.
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AGENCY / Ignition Inc
CLIENT / Under Armour
SCOPE / Design + Model + Render
LEGGS /
POP-UP EXPERIENCE
Experiential Pop-Up
In this quick concept study for Leggs, we explored a series of provocative pop-up experiences designed to infuse vibrancy into the brand on the bustling streets of New York City. These limited-release events aimed to draw attention not only to the brand but also to the legs that wore them, creating a highly talkable moment within a very walkable city.
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AGENCY / EP+Co
CLIENT / Leggs
SCOPE / Concept + Design + Model
ILLUSTRATOR / Chad Patterson
COCA-COLA /
EXPO MILANO
Pavilion Design
In close partnership with Ignition and the internal team at Coca-Cola, we explored countless concepts for Coca-Cola's US pavilion entry at Expo Milano's 2015 World's Fair. Through hand sketching and quick 3D iterations, we finally arrived at the distinctive form factor you see below—celebrating the iconic bottle's negative space, which radiates outward to create a dramatic silhouette against the Milano skyline.
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AGENCY / Ignition Inc
CLIENT / Coca-Cola
SCOPE / Concept + Design + Model + Render
KEURIG KOLD /
INVESTORS CONFERENCE
Product Launch
In the quest to introduce Keurig Kold's groundbreaking product line to their esteemed VP's and investors, an unconventional vision emerged—a towering twenty-foot iceberg bar! This bold concept not only captured the audience's attention but also symbolized Keurig Kold's commitment to delivering unparalleled experiences, much like the full flavors found in their tiny cups. The cool unveiling left an indelible mark on all attendees, embodying innovation and creativity, inviting all to embark on a tasting journey where the extraordinary becomes the everyday.
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AGENCY / Ignition Inc
CLIENT / Coca-Cola
SCOPE / Concept + Design + Model + Render
VERIZON /
BE GO DO CONCEPT
Retail Design System
Our innovative retail design system, an integral component of our broader vision for Verizon 2.0 stores, implements a modular design that empowers each component to function independently or seamlessly integrate into a larger, cohesive ecosystem. This forward-thinking approach enhances the flexibility, scalability, and adaptability for Verizons retail solutions, delivering unparalleled value to both customers and the business.
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AGENCY / EP+Co
CLIENT / Verizon
SCOPE / Concept + Design + Model
GREENVILLE HUMANE /
ADOPTION CENTER
Retail Design
When the Greenville Humane Society needed a new home, they asked EP+Co to direct the brand integration so it would carry through into the architecture. Although GHS has been a pro bono client for years, this is the first time our Experiential Branding team had the opportunity to work with them, and we had a blast! On behalf of GHS, we worked closely with MPS Architects to design and develop the reception areas, retail wall, fixtures, wayfinding, and super-graphics for all the interior/exterior public spaces. This project will always hold a special place in my heart as I adopted my girl Sadie from a neighboring humane society.
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AGENCY / EP+Co
CLIENT / Greenville Humane Society
TEAM / MPS Architecture, Dailey Associates
SCOPE / Design + Model + Render
VERIZON /
PENGUINS STUDIO
Experiential Activation
This was our third year updating the Penguins Studio at the Consol Energy Center, so we truly wanted to showcase the dynamic relationship between Verizon and the NHL. We conceived the idea of a dynamic banner that shot out of #18, James Neal's hockey stick to visualize the immense energy and incredible speed of hockey, reflecting Verizon's network speeds. Guests were enticed to explore a series of interactive stations where they could immerse themselves in all things Penguins and register for a chance to win a meet-and-greet with a Penguins player, creating the ultimate fan experience.
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AGENCY / EP+Co
CLIENT / Verizon
SCOPE / Concept + Design + Model
SAINT ANDREW'S /
HISTORIC HYDE PARK
Architectural Planning + Design
Saint Andrew's at Historic Hyde Park was a concept for a 340-acre mixed-use development proposed for Upstate New York in the heart of wine country. Located directly across from the Culinary Institute of America, the world’s premier culinary college, we were tasked with the challenge of creating a world-class hotel, destination retail, and an unparalleled dining experience for the Market Square. With ongoing seasonal events and entertainment, Thursday night tastings, cooking demonstrations, and live music, Saint Andrew’s promised to be a signature destination.
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AGENCY / Looney Ricks Kiss
CLIENT / Private Developer
TEAM / Jeremy Kay, Dave Bach, Mac Bernhardt
SCOPE / Concept + Design + Model
ILLUSTRATOR / Jeremy Kay
SHERIDAN RIDGE /
PRIVATE RESERVE
Real Estate Development + Design
Nestled in the rolling hills of the majestic Blue Ridge Mountains, Sheridan Ridge is a luxurious 1,400-acre second-home community for the NASCAR elite and enthusiasts. This private reserve in Southwest Virginia features five architecturally distinct neighborhoods, each harmoniously blending with the surrounding landscape. At the heart of Sheridan Ridge is a vibrant central village, complete with fine dining, upscale shopping, an amphitheater, and a boutique whisky distillery, complete with an oval track. Central to the community's spirit is the interactive NASCAR museum, offering residents an immersive drive through the sport's rich history and a peek into its future.
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AGENCY / Looney Ricks Kiss
CLIENT / Private Developer
TEAM / Jeremy Kay, Dave Bach, Mac Bernhardt
SCOPE / Concept + Design + Model
ILLUSTRATOR / Jeremy Kay
