Package Design | Freelance Concepts for Anchor Hocking | Alden Creative


In the midst of a brand refresh, Anchor Hocking was looking for ideas on how to elevate their on shelf presence with a packaging update. These packaging concepts  Our new location not only highlight the features & benefits of the glassware, but they also tell a story of the possible contents/ingredients in a unique way that inspire potential our full cafe uses cases. The aim was to bring a more human approach to selling glass, that on it's own, isn't very exciting—so we gave the copy a little tongue-in-cheek sense of humor to bring out a bit more youth and personality.

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Package Design | Freelance Concepts for Anchor Hocking | Alden Creative


In the midst of a brand refresh, Anchor Hocking was looking for ideas on how to elevate their on shelf presence with a packaging update. These packaging concepts  Our new location not only highlight the features & benefits of the glassware, but they also tell a story of the possible contents/ingredients in a unique way that inspire potential our full cafe uses cases. The aim was to bring a more human approach to selling glass, that on it's own, isn't very exciting—so we gave the copy a little tongue-in-cheek sense of humor to bring out a bit more youth and personality.

 


ANCHOR HOCKING /
Glassware + TrueSeal

Package Design

In the midst of a brand refresh, Anchor Hocking was looking for ideas on how to elevate their on shelf presence with a packaging update. These packaging concepts  Our new location not only highlight the features & benefits of the glassware, but they also tell a story of the possible contents/ingredients in a unique way that inspire potential our full cafe uses cases. The aim was to bring a more human approach to selling glass, that on it's own, isn't very exciting—so we gave the copy a little tongue-in-cheek sense of humour to bring out a bit more youth and personality.

AGENCY / Steelyard Studios
CLIENT / Anchor Hocking

 

Package + Logo Design | Freelance Concepts for Morpheus 360 | Alden Creative


Package design holds the highest stakes for a first impression—your product must stand out amongst a crowd of ever-growing competition vying for attention. This packaging aims to capture a buyers attention with an exploded product visual, provide a quick read, and inform without clutter, while hitting on all the key features and benefits and appeal to a demographic with high-end preferences.

Package + Logo Design | Freelance Concepts for Morpheus 360 | Alden Creative


Package design holds the highest stakes for a first impression—your product must stand out amongst a crowd of ever-growing competition vying for attention. This packaging aims to capture a buyers attention with an exploded product visual, provide a quick read, and inform without clutter, while hitting on all the key features and benefits and appeal to a demographic with high-end preferences.


MORPHEUS 360 /
Earbuds + Headphones

Package & Logo Design

Package design holds the highest stakes for a first impression—your product must stand out amongst a crowd of ever-growing competition vying for attention. This packaging aims to capture a buyers attention with an exploded product visual, provide a quick read, and inform without clutter, while hitting on all the key features and benefits and appeal to a demographic with high-end preferences.

CLIENT / Creative Marketing, Inc.

 

Package Design | Freelance Graphics for NuSign Office Supplies | Alden Creative


NuSign was looking to compete for attention on the shelves of Walmart—these concepts were a fun exploration into the different methods for packaging home office products.

Package Design | Freelance Graphics for NuSign Office Supplies | Alden Creative


NuSign was looking to compete for attention on the shelves of Walmart—these concepts were a fun exploration into the different methods for packaging home office products.


NUSIGN /
Home Office Products

Package Design

NuSign was looking to compete for attention on the shelves of Walmart—these concepts were a fun exploration into the different methods for packaging home office products.

AGENCY / Steelyard Studios
CLIENT / NuSign

 

Package Design | Freelance 3D Visualizations for Anchor Hocking | Alden Creative


Anchor Hocking was looking to update their shipping boxes from the standard issue cardboard. In an effort to bring a little more joy to receiving a package from Anchor Hocking, I created this design with a two color print, branded packaging tape, and a decorative sleeve that includes a pull-tab to bring a bit more delight to the everyday. 

Package Design | Freelance 3D Visualizations for Anchor Hocking | Alden Creative


Anchor Hocking was looking to update their shipping boxes from the standard issue cardboard. In an effort to bring a little more joy to receiving a package from Anchor Hocking, I created this design with a two color print, branded packaging tape, and a decorative sleeve that includes a pull-tab to bring a bit more delight to the everyday. 


ANCHOR HOCKING /
Shipping Box Experience

Packaging Design

Anchor Hocking was looking to update their shipping boxes from the standard issue cardboard. In an effort to bring a little more joy to receiving a package from Anchor Hocking, I created this design with a two colour print, branded packaging tape, and a decorative sleeve that includes a pull-tab to bring a bit more delight to the everyday. 

AGENCY / Steelyard Studios
CLIENT / Anchor Hocking

 

Logo Design | Freelance for Small Business Realtor Team | Alden Creative


Blackton Property Partners is the husband/wife Realtor team of Joe and Lindsay Blackton. After a successful 8 year real estate career in upstate VA, they moved down to Greenville, SC to continue that success and founded Jackson Stanley Realtors where they have continued to grow over the last 5 years. I was excited to work with Joe on designing their team logo.

Logo Design | Freelance for Small Business Realtor Team | Alden Creative


Blackton Property Partners is the husband/wife Realtor team of Joe and Lindsay Blackton. After a successful 8 year real estate career in upstate VA, they moved down to Greenville, SC to continue that success and founded Jackson Stanley Realtors where they have continued to grow over the last 5 years. I was excited to work with Joe on designing their team logo.


BPP /
Realtor Team

Logo Design

Blackton Property Partners is the husband/wife Realtor team of Joe and Lindsay Blackton. After a successful 8 year real estate career in upstate VA, they moved down to Greenville, SC to continue that success and founded Jackson Stanley Realtors where they have continued to grow over the last 5 years. I was excited to work with Joe on designing their team logo.

ANIMATION / Orlando Asson
CLIENT / Blackton Property Partners

 

Medical Product Design | Original Concept for Video Laryngoscope | Alden Creative


I wanted to create a product that had the potential to save lives, but also improve upon what was already on the market. In an effort to expand my portfolio I challenged myself to a two-week mini-project that would directly relate to my application for a masters in advanced product design. Excited at the opportunity ahead I immediately spoke with my friend John in emergency medical services (EMS), posing the question; "What is the highest priority in pre-hospital care as a paramedic?". He promptly replied "airway management" and I had my project. After several meetings with John and a medical engineer we quickly realized the need for an improved video laryngoscope—an essential tool in oral intubation: the placement of a tube into the windpipe in order to maintain an open airway in patients who are unconscious or unable to breathe on their own.

Medical Product Design | Original Concept for Video Laryngoscope | Alden Creative


I wanted to create a product that had the potential to save lives, but also improve upon what was already on the market. In an effort to expand my portfolio I challenged myself to a two-week mini-project that would directly relate to my application for a masters in advanced product design. Excited at the opportunity ahead I immediately spoke with my friend John in emergency medical services (EMS), posing the question; "What is the highest priority in pre-hospital care as a paramedic?". He promptly replied "airway management" and I had my project. After several meetings with John and a medical engineer we quickly realized the need for an improved video laryngoscope—an essential tool in oral intubation: the placement of a tube into the windpipe in order to maintain an open airway in patients who are unconscious or unable to breathe on their own.


VIDEO LARYNGOSCOPE /
Medical Prototype

Product / Industrial Design

I wanted to create a product that had the potential to save lives, but also improve upon what was already on the market. In an effort to expand my portfolio I challenged myself to a two-week mini-project that would directly relate to my application for a masters in advanced product design. Excited at the opportunity ahead I immediately spoke with my friend John in emergency medical services (EMS), posing the question; "What is the highest priority in pre-hospital care as a paramedic?". He promptly replied "airway management" and I had my project. After several meetings with John and a medical engineer we quickly realized the need for an improved video laryngoscope—an essential tool in oral intubation: the placement of a tube into the windpipe in order to maintain an open airway in patients who are unconscious or unable to breathe on their own.

COPYRIGHT / 2009
CONSULTANT / John Pavlik
CLIENT / Self

 

Logo, Brand & Menu Design | Branding for Resturant | Alden Creative


Market Lane Pizzeria was the only restaurant in Toronto that I could have eaten eat at every night. I may be a little bias though as my sister and I had such a big part in its development. We were asked to lead the interior design and branding, respectively, from its inception. As is tradition in Italy, dinner is not just a meal to be prepared, but a gathering of friends & family—a community coming together to socialize and laugh. This is where the idea for the birds on a wire came in. Market Lane is a gathering place for the locals—a place to enjoy the best of Italy, away from home.

Logo, Brand & Menu Design | Branding for Resturant | Alden Creative


Market Lane Pizzeria was the only restaurant in Toronto that I could have eaten eat at every night. I may be a little bias though as my sister and I had such a big part in its development. We were asked to lead the interior design and branding, respectively, from its inception. As is tradition in Italy, dinner is not just a meal to be prepared, but a gathering of friends & family—a community coming together to socialize and laugh. This is where the idea for the birds on a wire came in. Market Lane is a gathering place for the locals—a place to enjoy the best of Italy, away from home.


MARKET LANE PIZZERIA /
Community Dining

Logo, Brand & Menu Design

Market Lane Pizzeria was the only restaurant in Toronto that I could have eaten eat at every night. I may be a little bias though as my sister and I had such a big part in its development. We were asked to lead the interior design and branding, respectively, from its inception. As is tradition in Italy, dinner is not just a meal to be prepared, but a gathering of friends & family—a community coming together to socialize and laugh. This is where the idea for the birds on a wire came in. Market Lane is a gathering place for the locals—a place to enjoy the best of Italy, away from home.

CLIENT / Market Lane Pizzeria
TEAM / Evan Alden

 

Industrial Lighting Design | Uptown Houston Street Lamp | Alden Creative


When I was at CommArts I had the opportunity to work with Mike Doyle on a street lamp fixture & pole for the prestigious Uptown Houston urban center.The client had already purchased a large number of stock CAMPO luminaries and requested that we build the custom design around them. After 30-40 revisions, three shown above, we came up with a solution for the reflector that the manufacturer initially didn’t know how to build. The drawings on the following pages helped them realize a solution of heating and draping acrylic over a mold to create the dynamic form while still being structurally sound.

Industrial Lighting Design | Uptown Houston Street Lamp | Alden Creative


When I was at CommArts I had the opportunity to work with Mike Doyle on a street lamp fixture & pole for the prestigious Uptown Houston urban center.The client had already purchased a large number of stock CAMPO luminaries and requested that we build the custom design around them. After 30-40 revisions, three shown above, we came up with a solution for the reflector that the manufacturer initially didn’t know how to build. The drawings on the following pages helped them realize a solution of heating and draping acrylic over a mold to create the dynamic form while still being structurally sound.


UPTOWN HOUSTON /
Street Lamp Fixture

Industrial Lighting Design

When I was at CommArts I had the opportunity to work with Mike Doyle on a street lamp fixture & pole for the prestigious Uptown Houston urban center.The client had already purchased a large number of stock CAMPO luminaries and requested that we build the custom design around them. After 30-40 revisions, three shown above, we came up with a solution for the reflector that the manufacturer initially didn’t know how to build. The drawings on the following pages helped them realize a solution of heating and draping acrylic over a mold to create the dynamic form while still being structurally sound.

FIRM / CommArts
TEAM / Mike Doyle

 

Logo Design | T-Shirt Jersey for Softball Team | Alden Creative


My first year at EP+Co I had the opportunity to redesign our company softball team logo. I can't remember if we won the season—but we came close!

Logo Design | T-Shirt Jersey for Softball Team | Alden Creative


My first year at EP+Co I had the opportunity to redesign our company softball team logo. I can't remember if we won the season—but we came close!


EP BOMBERS /
Team Softball Jersey

Logo Design

My first year at EP+Co I had the opportunity to redesign our company softball team logo. I can't remember if we won the season—but we came close!

AGENCY / EP+Co

 

Furniture Design | Custom Patio Furniture Inspired by Ikea | Alden Creative


I’ve always been fascinated by the success of IKEA. I think when you assemble your own furniture there’s a greater sense of pride/ownership, well, until it falls apart. This "ERECTÖR" patio set is my tribute to IKEA. I think it looks like something you could buy there. The design was entirely conceived and built in SketchUp; it’s quite a different way of working than sketching on paper.

Furniture Design | Custom Patio Furniture Inspired by Ikea | Alden Creative


I’ve always been fascinated by the success of IKEA. I think when you assemble your own furniture there’s a greater sense of pride/ownership, well, until it falls apart. This "ERECTÖR" patio set is my tribute to IKEA. I think it looks like something you could buy there. The design was entirely conceived and built in SketchUp; it’s quite a different way of working than sketching on paper.


ERECTÖR /
Patio Set

Furniture Design

I’ve always been fascinated by the success of IKEA. I think when you assemble your own furniture there’s a greater sense of pride/ownership, well, until it falls apart. This "ERECTÖR" patio set is my tribute to IKEA. I think it looks like something you could buy there. The design was entirely conceived and built in SketchUp; it’s quite a different way of working than sketching on paper.

CLIENT / Self

 

Livery Design | Vehicle Wrap for BMW M3 GTS Race Car | Alden Creative


Racing my own car has always been passion of mine—so when I was asked to design a new livery for this GTS3 race car I jumped at the chance! Zung and I go back about 7 years to Pueblo Motorsport Park where I first started with NASA (National Auto Sport Association). He took me under his wing back then and now I finally got to return the favor—and a meaningful one at that. This is the third livery I've designed and I hope I get to do more.

Livery Design | Vehicle Wrap for BMW M3 GTS Race Car | Alden Creative


Racing my own car has always been passion of mine—so when I was asked to design a new livery for this GTS3 race car I jumped at the chance! Zung and I go back about 7 years to Pueblo Motorsport Park where I first started with NASA (National Auto Sport Association). He took me under his wing back then and now I finally got to return the favor—and a meaningful one at that. This is the third livery I've designed and I hope I get to do more.


BMW M3 /
Race Car Wrap

Livery Design

Racing my own car has always been passion of mine—so when I was asked to design a new livery for this GTS3 race car I jumped at the chance! Zung and I go back about 7 years to Pueblo Motorsport Park where I first started with NASA (National Auto Sport Association). He took me under his wing back then and now I finally got to return the favour—and a meaningful one at that. This is the third livery I've designed and I hope I get to do more.

CLIENT / Zung Vu Tran

 
 
Within the last two and a half years, both of my parents passed away—my father, at age 88, and my mother, at 89. Blue Dragon White Tiger is the last novel that my father wrote, on which my mother did the cover art; the interplay of the Blue Dragon and the White Tiger. In Vietnamese mythology, the Blue Dragon represents Spring and Tenderness, and the White Tiger represents Winter and Force. All beings and all things on Earth are affected by the constant struggle between the Blue Dragon and the White Tiger. I have dedicated this 2014 season to the memory of my parents, and thought it fitting to use this as the theme for my race car.
— Zung Vu Tran
BlueDragonWhiteTiger-Book.jpg

Logo & Graphic Design | Small Business Branding for GDS mold&tool | Alden Creative


Gaetano De Siato & Sons is not just a family business, it's years of dedication that built something bigger than the sum of it's parts. With 30+ years of mold and tooling experience between them, I wanted to honor their hard work and share their family values.

Logo & Graphic Design | Small Business Branding for GDS mold&tool | Alden Creative


Gaetano De Siato & Sons is not just a family business, it's years of dedication that built something bigger than the sum of it's parts. With 30+ years of mold and tooling experience between them, I wanted to honor their hard work and share their family values.


GDS Mold & Tool /
Family Business

Logo & Graphic Design

Gaetano De Siato & Sons is not just a family business, it's years of dedication that built something bigger than the sum of it's parts. With 30+ years of mold and tooling experience between them, I wanted to honor their hard work and share their family values.

CLIENT / GDS mold&tool

 

Design Things | Create Spaces | Photograph People | Alden Creative


Design Things | Discover how design can grow your brand, improve your products, and even save lives. Create Spaces | Captivate your audience, immerse their senses, and elevate your brand through experience. Photograph People | Shed light on how others perceive your brand with engaging photography that tells your story.

Design Things | Create Spaces | Photograph People | Alden Creative


Design Things | Discover how design can grow your brand, improve your products, and even save lives. Create Spaces | Captivate your audience, immerse their senses, and elevate your brand through experience. Photograph People | Shed light on how others perceive your brand with engaging photography that tells your story.

Discover how design can grow your brand, improve your products, and even save lives. 

Captivate your audience, immerse their senses, and elevate your brand through experience.

ph-big.png

Shed light on how others perceive your brand with engaging photography that tells your story.