Package design holds the highest stakes for a first impression—your brand must stand out amongst a crowd of ever-growing competition vying for attention. This packaging aims to capture a buyers attention with an exploded product visual, provide a quick read, and inform without clutter, while hitting on all the key features and benefits and appeal to a demographic with high-end preferences.
In the midst of a brand update, Anchor Hocking was looking for ideas on how to elevate their on shelf presence with a packaging update. This concept highlights the features & benefits of the product, but more importantly, tells a story of the "ingredients" in a unique way that suggests greater potential for the product. The aim was to bring a more human approach to selling glass, that on it's own isn't very exciting. The "voice" of the messaging also echoes this with a little more personality and humour.
Blackton Property Partners is the husband/wife Realtor team of Joe and Lindsay Blackton. After a successful 8 year real estate career in upstate VA, they moved down to #YeahThatGreenville to continue that success and founded Jackson Stanly Realtors where they have continued to grow over the last 5 years. I was excited to work with Joe on designing their team brand. Look them up if you're looking to buy/sell your home!
I wanted to create a product that had the potential to save lives, but also improve upon what was already on the market. In an effort to expand my portfolio I challenged myself to a two-week mini-project that would directly relate to my application for a masters in advanced product design. Excited at the opportunity ahead I immediately spoke with my friend John in emergency medical services (EMS), posing the question; "What is the highest priority in pre-hospital care as a paramedic?". He promptly replied "airway management" and I had my project. After several meetings with John and a medical engineer we quickly realized the need for an improved video laryngoscope—an essential tool in oral intubation: the placement of a tube into the windpipe in order to maintain an open airway in patients who are unconscious or unable to breathe on their own.
Market Lane Pizzeria is the only restaurant in Toronto that I could probably eat at every night. I may be a little bias though as my sister and I had such a big part in its development. We were asked to lead the interior design and branding, respectively, from its inception. As is tradition in Italy, dinner is not just a meal to be prepared, but gathering of friends & family—a community coming together to socialize and laugh. This is where the idea for the birds on a wire came in. Market Lane is a gathering place for the locals, a place to enjoy the best of Italy, away from home.
When I was at CommArts I had the opportunity to work with Mike Doyle on a street lamp fixture & pole for the prestigious Uptown Houston urban center. The client had already purchased a large number of stock CAMPO luminaries and requested that we build the custom design around them. After 30-40 revisions, three shown above, we came up with a solution for the reflector that the manufacturer initially didn’t know how to build. The drawings on the following pages helped them realize a solution of heating and draping acrylic over a mold to create the dynamic form while still being structurally sound.
My first year at EP I had the opportunity to redesign our company softball team logo. I can't remember if we won the season—but we came close!
I’ve always been fascinated by the success of IKEA. I think when you assemble your own furniture there’s a greater sense of pride/ownership, well, until it falls apart. This "ERECTÖR" patio set is my tribute to IKEA. I think it looks like something you could buy there. The design was entirely conceived and built in SketchUp; it’s quite a different way of working than sketching on paper.
Racing my own car has always been passion of mine—so when I was asked to design a new livery for this GTS3 race car I jumped at the chance! Zung and I go back about 7 years to Pueblo Motorsport Park where I first started with NASA (National Auto Sport Association). He took me under his wing back then and now I finally got to return the favour—and a meaningful one at that. This is the third livery I've designed and I hope I get to do more.
Gaetano De Siato & Sons is not just a family business, it's years of dedication that built something bigger than the sum of it's parts. With 30+ years of experience between them, I wanted to honor their hard work and share their family values.
When I first started tracking my Subaru with NASA back in 2007 I needed to find a good mechanic in Boulder, CO. That guy was Jon, and although he was a great mechanic and a good guy, he wasn't a good businessman. After naming & branding his import performance shop I still haven't been paid for all the work, but hey, lesson learned.
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